Creating a sustainable SEO campaign can be tough if you do not have the required knowledge to make it happen. You are not alone. Many websites and blog owners face the same issue, affecting their visibility and growth, especially in getting traffic to their websites.
I’m sharing tips on growing your website and attracting more traffic in 2022. I have tested these snippets of advice for several months, and the example below proves their effectiveness. Also, you may check out my Pay Per Click (PPC) Consultant service page, ranking #1 for a very competitive keyword.
Read the following tips to get a better handle on what it takes to have a successful SEO. More importantly, try them to bring your website to the top page of Google search results.
1. Conduct Keyword Research for Content
Learn to use the right keywords. Keywords and optimised content are the major points in your blog or content that draw traffic to your website. Focus on keywords that have a healthy search volume and little competition for your first articles. You want to get the ball rolling and grow your website with more competitive keywords over time.
At the start, it is going to be really hard to optimise for the most competitive keywords when your website age and authority are very low.
The Google keyword planner is a great tool to help you carefully select keywords related to your content. This tool is part of the Google Ads tool, but if you do not have or run ads, let’s try the Google Search bar idea.
Use a set of keywords frequently searched or used by others so that your content pops out whenever those words are typed into the Google search bar.
Once you’ve gathered your set of keywords, verify that they have some impressions/searches. To do this, open an account with Google Ads to run some campaigns and discover what variations people search for around your main keywords.
The higher the average cost per click (Avg. CPC), the more competitive the search term. Look for keywords with low Avg. CPC and a good number of impressions. This technique is particularly helpful for e-commerce websites.
2. Use long-tail keywords
Long-tail keywords are not the go-to choice for most SEO-savvy marketers, but if you want your campaigns to create significant impact, be creative and know how to put long-tail keywords to good use.
The term long-tail has nothing to do with the length of the keywords, although they usually have three or more words. Long-tail keywords are terms that are not frequently used or searched. These low-volume, low-competition keywords tend to be more competitive because they are easier to rank than high-volume, high-competition keywords.
Your SEO as well as Google Ads campaigns will benefit from long-tail keywords because of their lower CPC. Since this type of keywords caters to specific niche demographics, competition is less and the conversion rate higher.
Think about it – if you are offering software for school libraries and target users in the UK, what do you think converts better: software for schools OR software for school libraries in the UK?
I particularly recommend small business clients that start afresh with SEO to shoot for long tail keywords. As their website grow in organic traffic and Google elevates their domain authority (DA), we start working on more competitive terms over time.
3. Organise keywords into logical groups
Optimising content is relatively easy. However, the challenge for most small business owners comes from the research, the careful selection of terms to optimise and, finally, the creation of the right keyword groups.
Therefore, the most critical step in optimising your content is not only identifying what term to optimise but knowing how to create keyword silos to organise your content into sections.
This is also because many keywords have the same intent but yield different results. When you organise your content into sections and pages, it would be easier to determine which keywords to optimise per page, broadening your reach and increasing your traffic.
Break down the terms and a group of keywords per page and build your content around this group. A search for these specific keywords would trigger Google to display the page corresponding to these keywords, increasing your page’s relevance and pushing up your quality score.
I made sure to structure my website blog around 3 different main topics: SEO, Google Ads and Facebook ads content. That way I can easily optimise my whole website for internal links, content cannibalisation, etc. and help the users and google bots navigate more efficiently.
When organising keywords into groups, it is also critical to understand the intent of the word you want to rank for. A transactional term should contain different content and terms over an informational term. A quick tip I noticed is that transactional content tend to be composed of long tail keywords – e.g ppc consultant in London -, while informational content generally includes shorter terms – e.g ppc consultant.
The former will present you with different consultant based in London offering their services, while the later term will show more informational content e.g. what is a ppc consultant?
4. Create content around primary and secondary keywords
Keywords are so-called for a reason: that’s because your content should revolve around them. One common issues I find with my business clients is that they target 1 keyword every time, in all their website pages.
Firstly, a main keyword (i.e. the main term you want to rank for) should be optimised along with other secondary terms. For instance, in my PPC consultant page, I have my main keyword – e.g. ppc consultant London – and other very similar terms with the same intent – e.g pay per click consultant.
Secondly, each page should be optimised for a single keyword. Don’t optimise all the pages with the same keyword – move them to a different section or page to avoid muddling up the Google bot.
Prioritise your focus keyword and ensure that your story revolves around it; otherwise, your content will not rank as it should. Remember: you need to start researching and selecting the right keywords with the least competition. If you choose a keyword with high-level competition, you might struggle with conversion and traffic generation.
5. Create quality content consistently
I strongly believe this is Google’s most important ranking factor. When you have hooked customers and generated traffic to your site, the next hurdle is to keep them engaged to extend their stay or keep coming back. Not only that, I have been able to rank #1 with 0 backlinks and top-notch content.
Be consistent with your content quality and make each content better than the last to keep a high ranking and better-than-good traffic. Knowing that readers get value from your content will keep your customers visiting your website. On the other hand, a drop in content quality will turn off your customers.
6. Publish only original content
Take this advice seriously. Do not attempt to taunt the law on plagiarism and waste your resources on addressing reports and complaints about theft, or worse having to face a lawsuit.
Claiming other people’s ideas and work as your own will not only cause legal problems. You also stand to lose traffic, money, and the right to publish in some cases.
On the other hand, publishing original content earns you the trust of your customers. It also assures them that you’ll provide them with something new each time to spice up your relationship with them. Besides that benefit, you will also derive a sense of satisfaction for coming up with something unique. Best of all, you will have peace of mind that comes from knowing you did not steal somebody else’s work.
Doing things differently from your competitors develops a certain following, so capitalise on that.
7. Publish evergreen content
Evergreen content has a longer shelf life because it remains relevant beyond a period or circumstances.
For example, an article about the sun or rain will forever be relevant, even in a hundred years. Why? Because the sun won’t lose its relevance.
How do you come up with evergreen content? Research and list topics of general concern and will be relevant for a long time. Use Google or take surveys to identify these topics. Harness the power of your evergreen content to funnel more traffic into your website.
8. Optimise for voice searches
The world is evolving at jet speed, and we must adapt and evolve with it.
According to a 2018 statistical analysis, businesses that redesign their websites in 2021 to support voice and visual searches are bound to witness a 30% increase in commercial revenue. Knowing that, you must start planning for voice searches.
One vital tip in incorporating voice searches into your SEO plans is understanding that 70% of the requests Google assistant receives are based on conversation topics. Therefore, reduce the short keywords in your content and lay on more conversational topics.
When people check the available dates for a concert or any other information, the query will most likely begin with why, how, what, when, and where. Align your content to answer these kinds of questions so that you rank higher when users search through these questions.
These days, searches have gone beyond text with podcasts, songs, and radio shows ruling the media. Content, traffic generation, optimization, and everything SEO-related is expanding to accommodate these changes.
Optimise your site to fit these changes and experience a satisfactory conversion because of low competition and the daily growth in audience count.
9. Write your product descriptions
Create unique product descriptions – an advice I always give to my clients even if they sell the same product or service as other retailers. How to do that?
Write unique descriptions for your product using long-tail keywords to increase your range, audience, and traffic. Research using Google ads, Google search, and the PPC method. You may also do this by using solid keywords that draw attention. Let the product descriptions resonate with the customers and see your brand as they read through them.
When you pattern your description after those of other brands, you funnel traffic to their page, especially if you are using a renowned brand as your model.
Save yourself from plagiarism and heartache by writing your product description yourself.
10. Put the customer or reader first
Research shows that people are more likely to support something that benefits them than one that does not. For that reason, you must sell the benefits by focusing your content on your customers’ needs. Make them feel important through your content, and they will trust you.
Whether you aim to increase your sales, speed up your growth, or improve your traffic, do not forget to factor in the most important aspect of your business: the human factor. You may need to get the keywords right and deliver unique content, but nothing beats appealing to your customers.
In other words, relaying warmth and concern to your reader is not in what you say but how you say it.
11. Create attractive page titles and headers
It’s 2022, and one important tip you would need to make your SEO sell is to create attractive page titles that would get your readers interested in your content. Use the right headline to persuade your customers to read your content. But make it short, functional, and captivating. Additionally, use headers and titles that let readers know you have an answer to their questions.
However, do not write an attractive headline just for the sake of drawing traffic. Be sure that the content reflects everything the title promises; otherwise, the readers will feel cheated and offended.
The example below shows the user asking about the use of CBD for the treatment of migraines. Google displays page titles that directly answer the user’s question.
12. Avoid Duplicate Content by Using Canonical Tags
Canonical tags allow search engines to recognize which page a user should be redirected to when a query is made; it distinguishes the main copy from a duplicate copy.
When do you use canonical tags?
There will be times when your webpage will have duplicate content. Unfortunately, most search engine pages just comb through the content on your webpage, and choose any of the duplicate content based on factors such as internal links and external links.
Having canonical tags will avoid duplicate content showing up in searches. Use these tags when you have content for a similar product in different categories as a retailer or a blog in different categories.
Conversely, without canonical tags on your webpage, you would be giving search engines control of your choice of content: a big SEO mistake to make in 2022. Prevent losing control of where the search engine leads your readers -apply a canonical tag similar to the image from MOZ.com below.
13. Create a dedicated webpage for each service or product you offer
The current business trend is offering multiple products or services. Those with a maximum of 10 products or services have separate pages to explain the customers’ benefits from each service. Aside from highlighting the benefit of each product or service, the other benefit of creating a dedicated webpage for each is an SEO improvement.
Several factors must be considered to achieve seamless on-page SEO optimization, one of which is using a focus keyword. Besides having a dedicated webpage for each, it is also important to give each of your products or services a separate <H1> title and meta description that is attention-getting. By doing so, you optimise a page around a group of tightly related keywords.
14. Optimise Your On-page SEO
On-page SEO is an integral part of your SEO campaign, and it shouldn’t be taken lightly in 2022.
On-page SEO relates to all elements on your website that can be optimised. These elements include but are not limited to images, page titles, and headlines. Here’s how you can optimise your on-page SEO:
- Use keywords at the beginning of your title tags and throughout your webpage at least 2 to 3 times.
- Avoid keyword stuffing when writing your content. Search engines can easily detect it.
- Introduce long-form content to your on-page SEO optimization. Most top-ranking pages on Google have about 1447 words.
- Create separate and unique titles for each of your web pages.
15. Include LSI keywords
LSI stands for Latent Semantic Index. Although LSI is not a keyword but a word related or similar to your keywords used to add context to your keywords, it makes it easy for search engines to understand your content, detect your main keywords, and push them to a better ranking.
Relevance will continue to be significant in 2022, and LSI keywords will be useful in improving the depth of your content, translating into your website’s evergreen content.
16. Enhance the Meta Description and Page Titles
Meta descriptions and page titles are necessary elements for reeling in visitors searching for the content you have to offer. Here are some pointers to make your meta descriptions and page titles work for you:
- Tailor your meta descriptions to each of your web pages.
- Avoid truncation by limiting meta descriptions to a maximum of 155 characters.
- Keep page titles to within 60 to 70 characters.
- Try to introduce your target keyword at the beginning of your title.
- Do not stuff your keywords into your meta description or page title, as that would be easily flagged and avoided.
17. Post your content on different platforms
Are you aiming to gain better visibility in 2022 and put your content at the fingertips of millions?
Post your content on different platforms with a huge following so that guests reading your post can follow your web page’s links. Choose from among several platforms giving new and fresh websites the required publicity to progress to the next level. Do not limit yourself to Facebook, Instagram, and Twitter. Instead, explore other platforms like Medium, Pinterest, and Quora to grow your audience and boost traffic.
18. Create a website with an intuitive user interface
Make your website easy to navigate to create a user-friendly experience. You wouldn’t want visitors to reach your website, not know where to go or what to do with it, and bounce off. Similarly, search engines like Google and Bing need to understand your website structure to rank higher.
Create a list of all your web pages and position them in a section that will be easily accessible. Avoid using too many colours, as this can irritate the viewer.
High-performing websites have easy-to-navigate structures, and they make your every visit a pleasant experience.
19. Invest in technical SEO
The technical element put into your website would be advantageous to your 2022 SEO campaign, meaning search engines can look through your website and index it properly.
The use of sufficient keywords is an important metric for ranking, but canonical tags (refer to tip #12), website security, and load speed are equally important.
Ensure that your pages are secure to assure your visitors’ data security when they access your website.
A Google study shows that conversion rate drops by 20% when your website takes too long to load. To avoid this drop, test your website speed using PageSpeedInsights for both mobile and desktop. Aim for 80+ and 90+ for mobile and desktop, respectively.
Make sure that all the links on your website are working. Also, make it a habit to maintain your website to avoid losing visitors.
Not techy enough? Don’t worry! Get your developer to do it or find great talent on platforms such as Upwork.
20. Keep your website free of broken pages and links
Broken links and pages are some of the easiest ways to reduce the efficacy and credibility of your website. Google considers the website structure one of the measurements to rank pages, so broken pages, and links, as shown below, would be detrimental to your SEO campaign.
First, check your links periodically to ensure they are all working. If you find broken links, fix them immediately to give your visitors a great user experience.
Use Semrush to crawl your website and find broken links quickly. Download them in an excel file to share with your developer.
21. Index your websites in search engines
This tip gets your blog or article to appear when someone searches for your article. Being indexed by Google simply means Google recognizes your website. However, it doesn’t mean that you have been ranked high. It only increases the chances of having your website display when users search for related queries.
A website not indexed by Google will remain invisible. With Google constantly finding new content that gets published, you want Google to find yours. Add the article in your sitemap to get your website indexed by Google.
A sitemap is a file for your website showing all the web pages that allow Google crawlers to find your content. Once this is done, submit and verify your website to Google Webmaster tools. The procedure speeds up the crawling process and notifies Google of your website’s presence. Let Google know each time you update your website.
22. Focus on a niche
“A jack of all trades is a master of none .” It may be a cliche, but nevertheless, it applies to your content.
First, find your niche and focus on it. Search engines filter tons of information to direct users to the most authoritative content that is also of value to them. Therefore, your website content must reflect your expertise on a topic.
For example, focus on food if you are posting content on recipes. If your niche is automotive, stop adding content on health. Or,If you are a health expert with a great perspective on maternal health instead of mental health, focus your website content on maternal health.
23. Optimise your images
Images help make your content accessible, more attractive, and engaging to users. They are important to SEO because they speed up page loading, provide information to search engines, and boost search engine ranking. Image optimization compresses your images into very small file sizes while maintaining their quality and naming them with a relevant keyword.
Do not use the same keywords for all the images in the article. Instead, focus on naming them with LSI keywords that also describe the content in the pictures.
24. Add internal links
An internal link is a hyperlink that connects one page with another in your website, helping Google find and index web pages. It directs visitors to the other parts of your website to encourage people to spend as much time on your website as possible, reducing the bounce rate. The more time people spend on your website, the better your ranking on search engines. Internal links are simple and easy to create without depending on third-party websites.
25. Acquire industry-related backlinks
Getting visitors to link to your post should be the goal of all small businesses.
Backlinks or inbound links are powerful local SEO boosters because they communicate to Google the legitimacy of your company. Furthermore, it can help raise domain authority. Backlinks play a major role in Google’s algorithm.
These links are posted on a third-party website, often leading back to your website. They prove the value of your content and your knowledge of your niche. The more people who link to your content, the more credible and shareable your content appears to be to Google.
However, you can’t just sit and wait for others to share your content. You must actively pursue it, beginning with writing high-quality content.
- Reach out to other authoritative and well-established websites and brands to check if they would be interested in publishing your content as a guest post.
- Acquire sponsorship or partnership, guest blog posting, or scholarships.
Getting authoritative websites to link back to your website can boost your domain authority (DA) score.
26. Request a change in anchor text for your best inbound links
An anchor text is supposed to inform prospects what to expect if they are led to relevant parts of your website. If you use the right anchor text and their expectations are met, they will stay longer, reducing bounce rate and boosting your overall SEO.
Use Semrush or Ahrefs to compile a list of anchor texts used to link to your web pages. If the anchor text is extremely rich in keywords, you can send an email request to change it. You may also request a change in anchor text if you find your best inbound links embedded on the wrong anchor text.
Build varied anchor texts so that links to your webpage are not limited to only a few anchor texts. Strike a balance between an exact match with your keywords or variations of your keywords.
27. Add Links to Your Graphics
Most SEO programs do not apply image links because they perceive this as less valuable than text links. However, if an image link serves as a reference for another post, an icon for a navigation link, or a technical chart that needs to be zoomed in, an image link becomes necessary.
Use relevant captions and ALT text to indicate to search engines what the image entails and why it is in the content.
28. Set Up Pages on Social Sites
Most people use social media platforms like search engines, making them important for improving traffic.
Build your social media presence to help your company’s profile rank in social media search results. You enhance your company’s credibility to your audience when your brand is active across different social media platforms.
29. Don’t Trust Agencies Or Consultants That Promise Guaranteed Results
Do not be duped into hiring an agency or consultant promising guaranteed results or claiming to have vast SEO experience.
According to Google’s beginner SEO documentation in Google Search Central:
“Your prospective SEO should be able to give you realistic estimates of improvement and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”
30. EAT
The acronym EAT stands for the major elements that interest Google when working out a website’s ranking potential: Expertise, Authority, and Trust. The acronym’s meaning becomes more important for articles focusing on YMYL (your money or your life) topics.
Hence, you need to Include the author’s bios to prove expertise and authority. Also, obtain authoritative sources as a link.
When you have proven your experience to write about particular topics and other sources link to your content for the value it brings, Google will view you as a trustworthy website.
31. Matching Intent
If you want to succeed as an SEO-optimised website small business owner in 2022, match the content of your article to your purpose.
Write about issues or topics your audience is looking for. Find out what your customers type in the search bar. Focus on how your customers can benefit from a new product, service, or content.
To start, match the content on the first page with what your customers need.
32. Look at how search engines are displaying results in your niche
In school, the teacher gives examples to the students as guides to solve related problems.
Similarly, check out the search engine for articles in your niche that Google deems worth displaying. The information should give you an idea of what makes them rank high and worthy of being shown to a wide range of audiences.
Assess the titles, subtitles, image, internal and external links, post frequency, and keyword placement. Let your observations guide you in writing your next articles to push their rankings higher.
33. Watch your bounce rate
It may not be possible to have all your website visitors just exit without clicking on a link taking them to another page, but you may limit the number of those who bounce off to another website.
If your bounce rate is way too high, you need to put serious work into your content this 2022. You need to engage readers with your content and website. Include infographics, internal links, table of content, or a guide to what your content entails.
However, know that not all your content will be appealing to a reader, and not all of them will have the time to read all the content. Therefore, you need to make your content more engaging.
34. Incorporate video
Videos are entertaining and interesting. They are a sure way to show rather than tell your audience, which is a good way of sending your message across. Besides that, some people understand things better when they have visuals other than text.
Search engines are evolving in displaying results based on Google searches and the corresponding intent. Now, you can see video pop-ups in search results. In 2022, video content will constitute 82% of online traffic, so now is the best time to incorporate this type of content.
35. Distribute statistical information
Believe it or not, taking that extra step to share data with your readers makes your website stand out since not all website owners care to do this. Sharing statistical data shows your audience that you have researched well on the topic, building your credibility.
First, ensure your data is accurate. Cite relevant sources to support your data.
Next, add infographics to reduce your bounce rate.
Above all, having no data is better than presenting incorrect data.
36. Improve Your Website’s Speed
Your website’s loading speed influences traffic to your website.
According to Google, back in 2016, 53% of mobile website visitors will end up leaving a page that didn’t load in less than 3 seconds. With mobile more integrated into our lives, users have become less patient and will abandon your website if a page does not lead within 2-3 seconds.
If your website takes forever to load, probably 1 out of 10 people will stick around and wait for it to finish loading. Why.? Hundreds of other websites with faster loading speeds can provide the same or even better answers to their questions.
Optimising your website speed to load faster is a sure way to increase traffic to your website in 2022.
37. Build a fast, mobile-friendly website
No matter how good, useful, and informative your content is, if your mobile website is slow, people will leave before they even get a glimpse of what you have to offer.
A recent Google study shows that conversion can drop by 20% for every extended second it takes for a particular page to load.
Nowadays, more people access websites through their phones than those through desktops.
Based on a study in 2018 alone, smartphones generated 52.2% of the total website traffic, so be sure your website is built to be suitable for mobile phones in general. Do not risk including features that are difficult to navigate on regular mobile devices.
38. Check for consistency in citations, nap listings, and on-page address references
Undoubtedly, accuracy is important. Providing conflicting information indicates that you did not study them well enough. So how can you expect your users to trust you and your website?
Pay close attention to your citations, NAP listings, and on-page address references, and make sure they don’t vary. Having consistent information throughout your webpage and across platforms should persuade Google and your readers of your trustworthiness.
39. Improve Your URLs
Optimise your URLs if your goal as a small business owner or blogger is to rank on Google and attain high conversion rates.
A URL or your web address is just like your home address: it allows people to locate exactly where your content is on the internet.
Keep your URL simple and organised. Search engines favor simplicity, readability, and consistency in URLs. Don’t forget to include your keywords in your URLs but don’t go overboard. Place 1-2 keywords in a URL for SEO purposes.
40. Use short, descriptive URLs
Yes, your URLs need to be descriptive. No, they don’t need to be super long to be so.
Describe your website in the simplest of words. Use catchy words, but avoid tongue-twisters. Remember: it’s not in length but how you use keywords that will result in the URL that will rank you high.
41. Use schema markup
Schema markup is a recent advancement in SEO. It means semantic vocabulary, which is also called the microdata of your web page’s contents.
A schema markup added to your webpage enables search engines to read your content better and help improve how your webpage is represented to search users. However, it is not a ranking factor.
Search engines use schema markup to understand what your data means and match it to a user’s search query. It makes your webpage look better in search engine result pages by enhancing the snippet shown under the title page of your content.
42. Utilise google search console
The Google Console is a free tool that makes a wealth of information about your web page’s performance on Google available -including errors and addresses.
Use the Google Console to improve the quality of your webpage. Discover which keywords Google considers important to your website. Find out about your website’s experience and all other relevant information.
43. Optimise citations and online directories
Online directories are web pages that search the internet looking for business information.
They mostly include a company’s name, address, and phone number. Major examples of online directories include Yelp, Merchant Circle, City Search, and more.
When you get listed in an online directory, you appear on search engine results pages.
These directories also allow web page owners to claim their listings, ensuring that the web page’s information is accurate and up-to-date.
Another notable benefit of online directories is that they allow webpage owners to get a backlink to their websites from trustworthy sites.
44. Create and optimize a Google business profile (also known as a business listing)
Creating and optimizing a Google business profile can help web pages get a better Google ranking for local searches.
Additionally, Google profile gives you control over the appearance of your business across Google products like maps and searches.
Double-check if your contact details, business hours, and address are correct. If a search closely matches your Google My Business profile, Google will find it easier to match your webpage.
45. Encourage customers to leave reviews on Google Listings
Having more business reviews can boost your web page’s Google ranking.
About 88% of shoppers consider online reviews before making a purchase. These referrals are so powerful that affiliate marketers can make a lot of money through them.
Your page is bound to get more traffic if someone testifies to the awesomeness of your content or product. People may not believe you, but they will believe 2 or 3 other people who attest to the value of your content.
So, encourage clients to leave positive reviews of your content to increase traffic and conversion rates.
46. Make a sitemap
Sitemaps help make navigation on your site easier, linking all the features together, differentiating pages, and helping you prioritize your content or highlighting the important ones.
Google bots are no different from people who always look for convenience. If it can crawl smoothly through your site, it means you rank higher and have more visibility, generating more traffic for your website.
47. Configure Google Analytics properly
Google Analytics acts as a tracker of engagement, traffic, visits, sales, investments, and pretty much anything else you want to monitor to determine your business’s progress and health.
However, as powerful as this tool is, it has to be properly set up to avoid incorrect information and reports.
48. Join Online And Offline Data Collections
In business, information is power. The more you know, the more sound your decisions will be.
Use customer relationship management (CRM) systems and data from your Google Analytics, and expose yourself to a wider and rounded view of your business.
Analytics helps you look at your business from a data perspective. Monitor all the numbers, rankings, trends, and the like, while CRM systems look at the social aspect and demographics that affect the numbers.
Combining these two gives you a comprehensive view of your business and helps you make informed decisions.
49. Check out the competition
Your competition is not the next local champion in your vicinity or group, but that person or site targeting the same customer persona. Find out who that is.
Analyze their every move. Check out the keywords they use, their web structure, backlinks, title page, content, and metadata, among other things.
First, discover the structure or blueprint they employ. Then, pick the best parts of their blueprint.
Master their style and be a step ahead by improving on it and incorporating your uniqueness into it.
After all, your goal is to outrank them in terms of content quality and optimisation.
50. Know the essentials of the internet
There are certain metrics by which Google or any other search engine measures your site’s relevance and the ranking it deserves.
These metrics include bounce rate, domain authority, backlinks, click-through rate (CTR), text readability, organic visibility, page speed, etc.
Find out what matters most and adopt an SEO strategy to prioritize them.
51. Think UI/UX
In your bid to create a successful SEO campaign in 2022, your brand must revolve around efficient services to your consumers.
Shift your focus to your website’s UI/UX. Design your website and copy to suit the needs of your consumers.
Ensure your site is fully functional on mobile for your users who prefer mobile over desktop. Tweak the structure of your site to make navigating easier for them.
To sum up, build a seamless user interface to improve the user experience to your SEO campaign solid.
52. Don’t Obsess Over Rankings
Many people preach the gospel of creating an SEO campaign to rank your website at the top of search engine results pages (SERPs).
Overall, this is a good idea to help your content reach a wider audience. However, the ranking should not be your focus. Instead, understand the idea behind SEO and build consistently optimised content to bring about better visibility, high conversion rates, and top ranking.
53. Keep an eye out for SEO trends
SEO is an ever-changing concept, so you should be ready to evolve with the change. Keep up with the trends in 2022 so you don’t lose track of new and exciting strategies to boost your SEO campaigns.
For example, this study of 2021 SEO trends showed that you could boost your online commerce earnings by about 30% by incorporating voice and visual search features.
When you know the trends, you will know how to adapt your 2022 campaigns to these trends. Google is one of the major players in making trends, so monitor it regularly.
54. Engage regularly via social media
A major factor in your SEO campaign for 2022 is how well you utilize social media for increased visibility.
You can direct visitors to your site through your social media (SM)pages. Engage in proper SM strategies using promotions, giveaways, story updates, and the likes.
55. Hire experts
Many people feel that they have what it takes to undertake an SEO campaign until they realize they lack the skill for it.
Hire an SEO expert to avoid that mistake. Some would think an agency is a better option, but the best and most affordable way is to hire a consultant to help you create a seamless SEO strategy.
56. Set goals and KPIs and measure results
An excellent way to measure the effectiveness of your SEO campaign is to set goals and KPIs and measure your results as you go.
Working on something without having a goal would not keep you on track, often resulting in wasted efforts and resources. However, if you know what needs fixing or where your campaign is lacking, you can adjust your strategies accordingly.
Tools such as Semrush, Google Analytics, and Google Search Console are great options for maintaining performance and keeping tabs on your whole campaign.
Conclusion
I have put together these actionable SEO tips for 2022 for small businesses to help you grow your website with SEO. Utilizing these tips will bring tremendous benefits and value, helping your website get the required boost in rankings to bring in more visitors.
Now that you have the tools, your challenge is how to use and make them work for your small business.
