TripMedic – PPC
Tripmedic helps you find a doctor in your language. They built a vetted network of English-speaking specialists in some of the most important cities around the world.
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The Challenge
With a trivial online presence, TripMedic's online acquisition strategies were non-existent. They had run Google Ads in the past and their CPC and CPA was through the roof. In addition, their social media strategy worked well to keep customers informed and engaged, but their marketing efforts did not embody bottom of the funnel customers - people intently looking for a solution to their problem. Entering new markets was initially time inefficient and costly.
my Approach
- - I started conducting a market and keyword research for their top cities. With this information at hand, I proceeded to help SEO optimise their pages to ensure a high quality score that would help lower their CPC and CPA. Our ads and ad groups were laser targeted to the different locations and customer persona i.e. expats. I used different copy language and content for, let’s say, France and Spain (Yes, there was a lot of work involved in the preliminary market analysis). Our youtube ads retargeted people who had entered our website through the search ads. For the most competitive territories, I hypothesized that users would not book on their first visit, so my goal was to change their mind for the next visit. For this reason, I targeted expats rather than travelers, in essence because it was unlikely that a traveler visited a doctor a second time.
- - On average, We would break-even 4 to 5 months after starting a campaign.
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The Results
Increasing awareness of the brand through PPC advertising saw tremendous returns in a short period of time. Thanks to the SEO optimisation, Tripmedic currently enjoys high Quality Score and low CPCs.
- THREE
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average increase of customers in new european cities
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average ROAS from month 4 onwards
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new european cities
In these SEO case studies, you can learn how to increase traffic, rank for more keywords, and improve your ranking on search results through effective and targeted digital marketing consultancy.
Each case study is a real-life example designed to help you understand the SEO strategies you could adopt to achieve the same results with your website.
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