TripMedic – SEO
Tripmedic helps you find a doctor in your language. They built a vetted network of English-speaking specialists in some of the most important cities around the world.
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The Challenge
TripMedic's initial acquisition strategy focused on Google search ads. Their strategy worked well, and they acquired many customers through paid advertising, however this was not a long term sustainable solution to stay in business. Entering new markets was very expensive in the short to medium term due to their dependency on video and search ads to increase awareness . At the same time, they also realised their Google Ad campaigns could become more cost effective with a more SEO optimised website.
my Approach
- - It was clear to me from the start that SEO would turn the bottom line upside down. Firstly, I started by generating new content that resonated with their audience. This content attempted to answer all the questions that could arise during a trip. I worked hard to optimise this page to rank for one of our selected keywords. Our readers received the information they were looking for and, at the same time, learnt about a new company. At the same time, I scouted the market in search of local blogs in analog industries. For instance, in one case I connected with a blog that arranged walking tours around Munich. They liked our content and mission, and placed a backlink from their site to TripMedic.
- - The outreach effort continued for a few months until TripMedic had a relevant network of businesses who helped them grow their content in the search results page. Thanks to these and other techniques, I ranked the term “English speaking doctors” on top of the search results page in Spain.
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The Results
The SEO optimization helped Tripmedic reduce spend in PPC, while increasing booking and total sales simultaneously. The brand relies on SEO to compete sustainably against the different incumbents in many parts of the world.
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%
increase in organic traffic
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increase in organic bookings
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New keywords ranking on the top 3 results.
In these SEO case studies, you can learn how to increase traffic, rank for more keywords, and improve your ranking on search results through effective and targeted digital marketing consultancy.
Each case study is a real-life example designed to help you understand the SEO strategies you could adopt to achieve the same results with your website.
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