You may have encountered these terms many times now: Google AdWords, online marketing, paid search, online advertising, pay per click (PPC), cost per click (CPC).
I know they may sound intimidating, but fear not! They are common jargon used for online advertising through Google AdWords or Facebook Ads. They are mistakenly associated with costs, but, actually, you should think of them as the large number of opportunities they bring to your business.
Online advertising can help you better position your business in the market, expand your business scope, increase online sales, generate new potential customers , and attract traffic to your website. How?
It provides you with opportunities to increase profits by displaying ads in front of actively participating buyers when they search for your products or services online. A well-designed structured online advertising campaign can increase website visits, conversions, and ultimately increase revenue.
We all agree that the importance of organic search traffic is undeniable, but let's accept that it does take time to start generating results. But with PPC, you can run a targeted campaign and start seeing conversions almost immediately. By running a targeted PPC campaign, you can immediately appear in search results and attract unattended customers to visit your website and increase sales.